I love beauty collaborations and this one one is no exception.
Estée Lauder has partnered with virtual cosmetics app YouCam Makeup.
Yes I will admit I have checked it out and love how perfectly groomed one appears after a few clicks!! The app uses accurate augmented reality and facial mapping technology for a true-to-life virtual makeover.
This collaboration coincides with the launch of the Estee Lauder’s new Pure Colour LOVE lipstick, customers can try all 30 shades in real-time directly through the app.
YouCam Makeup is available at selected Estée Lauder Selfridges counters and the Estée Edit Carnaby Street store.