I love collaborations, and this one has me super excited!! The much-awaited Paris Hilton x Boohoo collection is about to drop. Paris co-designs a 70-piece collection, with inspiration from her most iconic looks. I’m sure very few of Boohoo’s 18-24 audience will remember that silver dress she wore for her 21st birthday. Nonetheless, Hilton has been at the forefront of trends, way before the Kardashians even existed and this collaboration will not disappoint.
Natalie McGrath, vice president of marketing at Boohoo USA, told WWD “What we were seeing coming through with all the trends this year was a throwback to the Nineties and the early 2000s”. “We wanted to home in on that trend and own it from a collaboration standpoint. What better to follow with an icon from that era, Paris Hilton.”
Launching globally June 20.
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